4.+Marketing

=4. Marketing=

[|Marketing revison notes][|.pd]

[|An excellent Tedtalks video on advertising] a superb sixteen minute talk on advertising and aspects of behavioural economics. Covering concepts such as perceived value, symbolic value,intangible value, hedonic opportunity cost and some ideas for nudging personal behaviour in socially beneficial ways.

@Definition and nature of marketing Marketing in non-profit organisations A marketing plan || [|Marketing Mix.ppt] [|Marketing skiing holidays.doc] [|mixmap.gif] [|Definition and nature of marketing.doc] [|Asset led.ppt] [|New Mkting mix exercise.doc] @4.1 learning check || Ethics of marketing Marketing audit Porters five forces Marketing objectives Market research Market segmentation & consumer profiling Targeting Positioning Development of marketing strategies and tactics || [|Market Analysis.ppt] [|Using market research to improve consumer focus.doc] [|Segmenting] [|Market Research - bad answers] [|How to make statistics lie.doc] [|Case : Smart Car market segments] [|Customer Retention] [|Ethics of advertising] [|Identifying Consumer Types.doc] [|The Ethics of marketing.doc] A nice little case study that shows the problems that can occur if you are successful in your niche. [|Niche Markets.ppt] [|Time Series Analysis.ppt] [|Time series analysis REVISION NOTES.doc] || New product design and development Product life cycle Product portfloio analysis Branding || [|Product Life Cycle.ppt] [|Boston matrix] [|Product Life Cycle & Boston Matrix.ppt] [|Product Portfolio Analysis.ppt] [|Branding] [|Brands notes.doc] [|a bunch of stuff on brands.doc] [|Top brands of 2008.pdf] [|Case : Perfume] || Cost based Competition based Market led Supply & Demand Elasticity || [|Pricing strategies.ppt] [|Complimentary pricing in action] [|Activ : Elasticity] [|Changes in demand.doc] [|Demand & Supply - mind map] [|dominos S&D.doc] [|Price Elasticity of demand] [|Price Elasticity of demand.ppt] [|Price Elasticity of supply.ppt] [|Price Elasticity.doc] [|Price Sensitivity.doc] || Promtional mix || [|Promotion.doc] [|Case : Guerrilla Marketing] [|Guerrilla marketing (1)] [|Guerrilla marketing (2)] [|Advertising.ppt] [|Aston Martin marketing.doc] [|Case : Product placement] [|Advertising.ppt] [|The Power of Advertising.doc] || Distibution strategy Supply chain management || [|Case : UK singles charts] [|Place.doc] [|Distribution notes.pdf] || [|International marketing] [|International marketing 1] [|international joint venture Black cabs.pdf] || B2C || [|E commerce.doc] [|Electronic commerce.doc] [|how to be an e businessman.doc] ||
 * **The role of the market** || The market
 * **Marketing planning** || Marketing mix (7 P's)
 * **Product** || Classification of productions
 * **Price** || Pricing strategies
 * **Promotion** || Types of promotion
 * **Place** || Channel of distribution
 * **International marketing** || Entry into international markets || [|Case : Rude foods problems with globalisation]
 * **E-commerce** || B2B

4.1 Role of marketing 4.2 Market planning 4.3 Product 4.3 Projects -
 * Product classification - created by 3J
 * Product development - produced by BM-amazon
 * Product life cycle - developed by IB-bay

4.3 Product Portfolio Analysis

4.4 Price

4.5 Promotion