4.3+Product

=4.3 Product=

Key learning points:

 * classification of products: product line, mix and range
 * consumer and producer products
 * innovation, technological change and research and development
 * new product design
 * product life cycle
 * product differentiation
 * product portfolio analysis - the Boston matirx

Higher level

 * branding, types of branding
 * branding in a global market

This PPT shows the basics for this section of 4.3, covering product classification, life cycle and development. It also explores the Boston Matrix. Projects include component="backlinks" page="4.3 Product" limit="10"