3.Business+activity+to+achieve+objectives

3.Business activity to achieve objectives

[|Market research mind map.doc] [|proper mkting mix q.ppt] [|Market Research task.doc] [|research.ppt] [|Aston Martin marketing.doc] [|Marketing skiing holidays.doc] =@Marketing = || 2.2 Methods of production (job, batch, flow) Lean Production [|kaizen.ppt] [|Kaizen.doc] [|Costs.ppt] [|Quality control.ppt] [|JIT.doc] [|Times 100 case study Nissan.pdf] [|location revision notes.pdf] Efficiency || [|Ratio Analysis chart - template.doc] [|Ratio Formula cards.doc] ||
 * || **Syllabus content and lesson resources** || **Additional Resources to revise, prepare** ||
 * **1. Marketing** || **1.1** Role of marketing
 * 1.2** Market research (primary & secondary)
 * 1.3** Presentation and use of results
 * 1.4** Market segmentation (purpose and methods)
 * 1.5** Mass market, niche market
 * 1.6** Marketing mix
 * 1.7** Product (design, brand, packaging, life cycle)
 * 1.8** Price (price elasticity of demand, pricing methods, strategies)
 * 1.9** Distribution channels
 * 1.10** Promotion (advertising, sales, point of sale)
 * 1.11** Marketing strategy
 * 1.12** Marketing budget || [|Marketing Mix.ppt]
 * **2. Production** || **2.1** Using resources to produce goods and services
 * **2. Production** || **2.1** Using resources to produce goods and services
 * 2.3** Scale of production
 * 2.4** Lean production
 * 2.5** Costs and cost classification
 * 2.6** Break even analysis and simple cost based decission making
 * 2.7** @Quality control
 * 2.8** Location decisions
 * 2.9** How to make production more efficient || [|Production methods.ppt]
 * **3. Financial information and decision making** || **3.1** Cash and cash flow forecasts
 * 3.2** Profit (what is it and why does it matter)
 * 3.3** Purpose and main elements of profit/loss account
 * 3.4** Purpose and main elements of a balance sheet
 * 3.5** Simple interpretation of financial statements using ratios
 * 3.6** Working capital
 * 3.7** Financial budgets
 * 3.8** Users of accounts || [[file:business-tes/finance and accounts.ppt|finance and accounts.ppt]]
 * [|Details]
 * [[file:business-tes/Apple-Inc-Financials.xls|Download]]
 * 48 KB

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